Case Studies

Schiavetta Golf Academy of Sarasota Florida was looking for their first website. A busy golf academy, based at Evies Driving Range relied on a great reputation, word of mouth marketing, and their location, for new business.  Head PGA Pro Mary Schiavetta also markets her services through a monthly email to her students using her personal email account. Coinciding with the expansion of Evies tavern and pizzeria, Schiavetta took the opportunity to leverage her own brand with a website.

Website. Not a just a Website, but a customized Client Management System (CMS). This highly flexible system was built on a platform allowing the website owner to easily change and manage content at will, all without knowledge of programming. The SchiavettaGolf site was built under the owner’s design direction; you can choose to have “It’s How You Sell” (IHYS)  build turn-key a site for you.

What can a CMS website do for you?

Just like SchiavettaGolf, you can include custom email response forms into your website. On the SchiavettaGolf site, each golf school class has its own page and signup form. Students reserving golf lessons simply sign up, and the pro gets an email for prompt follow up. The student also gets an automated response from the system acknowledging their registration. Automation – “ItsHowYouSell!” The next step in the web development process will be to incorporate a shopping cart into the system, and allow for immediate payment.

SchiavettaGolf is an affiliate of Golf Around the World, allowing for additional passive revenue from their customer base – “ItsHowYouSell!”

On-line selling, blogging, portfolios, calendars, email, video, etc. are all possibilities with a IHYS CMS website.

EMAIL Marketing. Sending emails from your personal account gets the words out, but how do you know if the message was received? Has your business increased as a result? What is your lead conversion ratio?

With an IHYS Email Marketing System, you can send targeted emails to your list, and comply with the complexities of email marketing laws. CANSPAM is one such law where you and your business can fall into deep legal troubles – lawsuits and customer alienation is no way to email market.

Using ITYS Email Marketing System, you can send response driven targeted, trigger event emails to your list. You will know:

  • Which emails were delivered and
  • which emails “bounced.”
  • You can track which links your customers clicked, and
  • how long they stayed at each link.
  • If your email was forwarded and to whom.
  • Test marketing is easy, and inexpensive.
  • You will strengthen your customer relationships with relevant, branded emails that address specific customer needs and wants. Triggered Events Selling delivers customer specific emails, and automated follow up emails throughout the selling process.

Sales Training and Coaching. Company and individual sales coaching guides your sales and sales management activities to selling success. Sales Process Consulting will identify your sales and marketing process, and build an intactive system which incorporates the lead-generation marketing and sales closing processes into a single system.

It’s How You Sell can develop your Sales Training System which is measurable and scalable, and can be delivered via the web, in-person, or via email.

Our CEO, Dean Kauthen, will deliver an informative and engaging presentation to your company addressing sales closing, and sales process management for individual sales people and managers.

Call 941-234-4753 Today.